Aesthetic Considerations

  1. What are you making?
  2. What are the ingredients?
  3. Do you have a checklist?
  4. What does your environment look like?
  5. What do your participants look like?
  6. Who is your audience?
  7. Who are you?
  8. Do you know your content?
  9. Is it informative or vain?
  10. Funny is hard!
  11. Editing is hard!
  12. I will not talk about what I didn't use or do.

Ethics - I agree that:

  1. Everyone will understand what we are doing before filming.
  2. I will seek permission before filming - no one or place will ever get ambushed.
  3. Everyone will sign a release form before filming.
  4. I will not using commercial music or sound f/x.
  5. I understand that my own recording of someone else's song is still considered commercial.
  6. I will use royalty-free stock materials only as stock/filler.
  7. I will not plagiarize.
  8. It isn't a question of fair-use - it is a question of originality.
  9. You have to know the rules before you can claim you are breaking them.
  10. I will have a goal and purpose.
  11. I will give credit where credit is due.
  12. I will own what I have created.

Technical Considerations

  1. Always use a tripod
  2. Never use the zoom
  3. Beware of backlighting
  4. Never work with children or animals
  5. Turn off technology that is not in use
  6. Get a second take
  7. No crawling or rolling text
  8. No panning or zooming images
  9. Landscape pictures only - images must fill the screen - no black bars on the side!
  10. You talk to fast - you talk to slow. Figure out which and fix it.
  11. My video will stand on its own - with no added introduction or defense.

2010 CWRU Official Release Form

Video Lessons We Must Learn:

We all want our video to go viral (but it probably won't).

We all want to win awards.

We all want to tell a story (but we don't have to be in it).

Not everyone will like it or think that it is funny!

Are they laughing at you?

Are they laughing with you?

Do you understand the medium enough to control it?

Do you know who you are?

Do you know your stuff?

Are you funny?

Are you serious?

Are you ready to shelve your first video and move on to your next?